Unilever recently announced it will source 100% of the carbon derived from fossil fuels in its cleaning and laundry product formulations with renewable or recycled carbon.
This move is set to transform the sustainability of global cleaning and laundry brands including Omo (Persil), Sunlight, Cif and Domestos. Central to Clean Future is Unilever’s ‘Carbon Rainbow’, a novel approach to diversify the carbon used in its product formulations. Non-renewable fossil sources of carbon (identified in the Carbon Rainbow as black carbon) will be replaced using captured CO2 (purple carbon), plants and biological sources (green carbon), marine sources such as algae (blue carbon), and carbon recovered from waste materials (grey carbon). The sourcing of carbon under the Carbon Rainbow will be governed and informed by environmental impact assessments and work with Unilever’s industry-leading sustainable sourcing programmes to prevent unintended pressures on land use.